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Handwriting increases productivity for website managers

Handwriting increases productivity for website managers

The Blotter productivity model for website managers is based on the idea that handwriting increases productivity.

Productivity is no different than eating, exercise and spiritual routines. Once acquired and practiced routinely, one’s productivity will be constant and may increase over time. More and more the old-fashioned method of hand-written notes is being proved as a great way to stay productive on the job and in personal life.

Here are five ways to be productive using traditional handwriting:

1. Note Cards with handwriting increases productivity

Personally, I enter all my tasks in a given day on an index card, then assign time values to each. Finally, I create Google calendar time slots. When the time is expired for that task, I must move on to the next. The consequences of not completing that task means my 4:00 pm quit time gets pushed back.

Note Cards for Increasing Productivity

Note Cards for Increasing Productivity

Ideally, my productive work day begins at 8:00 am and ends at 4:00 pm. But more often than not I’m skipping tasks during the day because of personal or professional distractions. Productivity means picking these tasks back up at the end of a given day and completing them. No matter how late. Productivity for website managers is no different than for other professionals. You’ve gotta get the work done no matter how long it takes!

2. Flowcharts with handwriting increases productivity

Whiteboards remain in most technology company board rooms and strategy planning common places. The method of visual aids to improve the process of developing strategy can be done digitally, but the difficulty projecting flowcharts or other complex systems is sometimes best expressed on a large piece of paper.

3. The Cornell Method with handwriting increases productivity

College classes do teach us something about productivity. One popular method for increasing productivity for website managers goes back to the Cornell Method where a note taker divides up a page into three sections:

  • RIGHT COLUMN – General Area where you keep your biggest and best ideas on the lecture. Here are the most important concepts.
  • LEFT AREA – Serves to simplify the common area (right column) with “Margin Notes” that continue to build details on the general concepts recorded.
  • BOTTOM PAGE – This is the “Total Summary” for the page and is meant to provide a way to quickly review the bulk of the page in a few sentences
The Cornell Method for Note Taking

The Cornell Method for Note Taking (photo: goconqr.com)

4. Headline Writing with handwriting increases productivity

Writing headlines for bog posts or other important banners, whether scribbled on one’s hand or on scraps of paper, can be a way toward recording the most important key points for the topic at hand. In addition to being readily available, this technique for improving productivity has the added value on emphasis. Bigger is better when it comes to recording important thoughts.

Website Productivity at Blotter.com

Website Productivity at Blotter.com

5. Post-it Notes with handwriting increases productivity

While the modern world is quickly moving toward a digital-only mode for communications, there are many who continue to scribble notes using pencils and pens. Post-It notes are extremely popular for increasing productivity. Overwhelming consensus is that the tried-and-true method for handwritten notes is both productive and more permanent than entering into computers. Remember that you can always enter the text into a computer later.

“I like to be able to see what I write for the days to come,” commented Taylor Cassidy, a contractor for Blotter who writes PHP full time. “But the difference is that I only write down those things that are of central importance to me. Grocery lists, TO-DO lists at work and all those things that need to be viewed on my desk in the near future.”

Website manager marketing in 7 steps

Website manager marketing starts with making a plan. The website is both technical and creative and should include ongoing strategies for bringing visitors to the website and actioning the functionality there. Website manager marketing solutions are a combination of a forward-facing technical applications married to traditional marketing and public relations practices. The point is to drive more and better traffic to a website.

Create Strategy for your website manager marketing plan

Website Manager Marketing Checklist:

1. Deploy the Website

Deploy the website using WordPress or other Content Management System to allow for frequent updates by multiple contributors. Use a hosting service that allows for automatic website backups. Appoint an implementer and developer (PHP developer if using WordPress) to execute on the next steps.

Use GetFlyWheel.com or another premium service that allows for rollbacks and easy deployment and management. The hosting service will allow the client to maintain the website address and maintain exclusive control over the pages.

2. Functionality for Website manager marketing

(i.e., Buy Product, Contact Business, Schedule Service, etc.)
Perhaps the most important aspect of the website manager marketing plan, the functionality gives an action item for visitors to the website. For example, a doctor’s website would offer online booking, an eCommerce website generates sales and other businesses may simply be looking for someone to call a phone number or fill out a form so that a sales person can follow up with the user directly. Useful functionality on a website is the key to a successful website manager marketing plan. If using WordPress, this means implementing existing or new plugins.

Article creation, social media, seo optimization, topic creation

For SEO you’ll want the WordPress SEO Module, for links to social media accounts, the website manager should use a Social Media Optimization Module (Share buttons for your pages including universal sharing button, Facebook, Twitter, Google+, Pinterest, WhatsApp and many more.), for Newsletters sends use something like MailPoet or other turn-key application for building emails, for contact forms use Contact Form 7, for eBlast – 10,000 emails – additional $75.00/thousand), for optimizing with Google utilize the Google Analyticator, and for security try out Securi. In addition to these standard plugins for WordPress, the Website manager should respond to the needed functionality on the website.

3. Content Creation

600-800 Unique words per week in original blog and page posts. Content is king for website manager marketing tactics. The key to any successful website is good content and functionality. Storyboarding, location scouting and creating a schedule for blogging is important. Article Creation should include 600-800 unique words in each blog post with 5 images/month minimum. Additionally, Social Media posting with 5 unique post/week minimum on Facebook, LinkedIn, Twitter, Google+, etc. is important.

Content creation creates your brand

4. Thought Leadership Blogging and Videos

Place videos on your website should occur four times per year or weekly, if possible. Website manager marketing should focus on why the website is a thought leader with the relevant content contained within the video.

Thought Leadership through Video Creation

Reputation building will be accomplished by producing content that includes blogging and video. THOUGHT LEADERSHIP is the expertise on a particular subject. Creating informative content that demonstrates thought leadership or demonstrates a unique or compelling argument is what all good viral posts and videos have in common. Blotter follows and recommends the Ann Handley model for publishing dynamic content, but Blotter has simplified it to focus on the good of the good writing style.

5. SEO Optimization

Communicating with Google and other search engines allows users to find the website. Website managers should utilize keywords on each page and follow standard optimization practices throughout the website. Here are free optimization tools to use: CLICK HERE

Utilize the latest Search Engine Optimization strategy to maximize the success for website manager marketing results. Utilizing WordPress SEO (Yoast) plugin or other software to allow for on-the-fly optimizing of new posts and pages on the website. Create Google Analytics account and run diagnostics to ensure best practices.

6. Client engagement through Social Media & eNewsletters

Automatically emailing collected email addresses will promote the website’s content and video. The Newsletter eBlast allows for the creation and sending of emails by capturing email addresses and posting periodic updates email newsletters, the education of existing and new customers will be assured while motivating them to use the website’s functionality.

Thought Leadership News & Articles

Consistent customer communications means utilizing a service such as Hootsuite to schedule communications to Facebook pages or tweets to users, for example. Email newsletters are highly recommended as an ideal mode for direct customer engagement.

7. Public Relations & Marketing for Website manager marketing

Working to market client to major news outlets for dissemination of information will attract new business and help to build reputation through traditional and digital media outlets. Boost reputation of business by working with major news organizations, industry publications and websites, and soliciting the re-distribution of content, video and news via third-party media.

Website manager marketing

Implementation of digital and traditional website manager marketing may include contacting other website for back-linking opportunities, guest blogging or sending press releases to magazines and newspapers. Social Media posting and coordinated posting is important to any Website manager marketing plan.

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