Monthly Archives: April 2016

S.C senator calls PayPal a PedoPal

Senator Lee Bright from Spartanburg, South Carolina introduced a bill on the senate floor saying PayPal supports pedophiles praying on children in bathrooms. Calling the multi-national company PayPal a "PedoPal," the accusation astonished the San Jose, California-based company as well as other technologists who organized against the so-called Bathroom Bills in recent months. More than 150 companies have already signed protests in North Carolina, and PayPal pulled more than 400 jobs from Charlotte, North Carolina in response to the prejudicial actions of that state.

Supposed "PedoPal" company defends itself

Dan Schulman, President and CEO, PayPal, took decisive action after North Carolina passed their resolution to segregate bathrooms in the state: "The new law perpetuates discrimination and it violates the values and principles that are at the core of PayPal’s mission and culture. As a result, PayPal...

Six steps to identify customers for a website

Identify customers for a website website by focusing on telling your story. A business plan can take many hours of intense study and writing to complete, but the process of identifying your ideal customer can be completed fairly quickly if you follow the below six steps:
  • 1. What is your value proposition?  This is your underlying marketing plan to identify customers for a website. It says, "You should visit my website because my website will educate you about your specific interests and needs." This can also be your website's model (i.e., "Resources for Website Managers").
  • 2. Buyer Identification (Interest) Identification helps you achieve your objective. Assemble measurable data with respect to your objective market's demographics, market section, needs and purchasing choices. Find which websites your buyers use and ask the following: How old would they say they are?...

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