We analyzed 50 website manager job descriptions on LinkedIn and Indeed with variations including “Web Manager” “Digital Manager,” and “Web Specialist” to create a list of top website manager job descriptions.
The results were surprising.
You’re more likely to get hired for good project management skills than for great graphic design or technical coding, for instance. In today’s aggressive business sector, most website manager job descriptions point to project management as the most important skill.
Most popular Website Manager job descriptions on LinkedIn and Indeed:
- 1. Must possess strong project management skills.
- 2. Must be able to manage SEO.
- 3. Must have good communication skills
- 4. Must direct the architecture, content management and user experience.
- 5. Must have experience using a CMS (i.e., WordPress)
- 6. Must create and manage newsletter builds.
- 7. Must be fluent in software PHP, HTML and Photoshop.
- 8. Must support social media initiatives.
- 9. Must manage Document Management Systems.
- 10. Must manage Customer Relationship Management systems.
- 11. Must have good analytical skills.
- 12. Must work directly with the marketing and technology teams.
- 13. Must manage all digital advertising including banner and text ads.
Web management has become a catch-all phrase for a great many skills.
A request for overall website improvement was present in nearly all the listings we analyzed. The data revealed companies are looking for website managers to promote better engagement with customers and back-office operations.
The implication points to a need for employees who are good writers as well as good communicators. Surprisingly, the raw technology skills companies asked for in potential employees’ CVs in years past (e.g., HTML, PHP, PERL, etc.) have slipped down the list of importance. Our research indicates a priority for project management skills in new hires. And while most of the listings did not necessarily use the term Search Engine Optimization (SEO), nearly all of them spoke to the point of driving traffic to the website using white hat search engine optimization techniques.
A rising emphasis on User Experience in website manager job descriptions
The data indicated a greater emphasis on improving the interface on websites as a whole. Of course, the requirement begs for relevance and quality in content and functionality, and good user experience is the ultimate aim for companies looking to increase their websites’ trustworthiness.
Also notable is the lack of emphasis these job descriptions placed on social media coordination and management.
Facebook, indeed, is a lesser skill set.
Another explanation may also be that companies are focusing on quality content first, understanding that SEO and social media benefits come from content and functionality rather than technical magic tricks. There’s little doubt social media fluency is a requirement, but employers assume everyone already has a core understanding of social media.
Finally, it is noteworthy to mention there were no jobs using the term “backlinking” but plenty with the term “coordination”. Marketing seems to have taken over the role of web manager for most of the listings we found, but we’re not at all confident today’s webmasters don’t need HTML experience with a dash of PHP if using the WordPress platform, especially.
Nonetheless, the employer web manager job listings all asked for someone who is both technical and creative in the way they implement web solutions. You no longer can be a programmer only. Employers are writing their website manager job descriptions to attract both technical and creative prospects.