Website managers are missing out on free money by ignoring their infrequently used websites and domain names. Services like CashParking will pay you up to 80% of the advertising revenue on your parked domain names and websites, although the upfront cost for the GoDaddy.com program means you better be sitting on a good URL. A better option may be Amazon Associates, which allows you to manage links and banners on your website or parked URL, earning up to 10% on purchases made during a user’s shopping session. Amazon offers total control to the website manager, and Darren Rowse claims to have made $119,725.45 by using their tools.
Where past empires were built on print, radio and television advertising, Google continues to rake in billions by evolving the advertising paradigm on the Internet. For this reason all website managers should be actively leveraging Google Analytics for the purpose of their bottom line. A website manager who doesn’t use Google Analytics is like a teenager without an iPhone.
If modern algorithmic marketing strategies seem overkill for what you want to do, just consider the way traditional advertisers spend money. Pick up a newspaper and it’s obvious what advertisements go where. Calculated guesswork for placing your own advertisements on a website are the same. For instance, segmenting a blog by categories of advertisements can align nicely with your own posting categories.
Don’t over complicate the advertising process. It starts as simple as placing your first banner and watching the statistics make you money or not. With success comes learning and before you know it, you’ll need algorithms to keep track of all the clicks.
Thanks for reminding us that we’re losing money….