We might dislike friends who post quiz results on their Facebook statuses, but a website quiz creator can increase traffic to your website. Here’s why – people are motivated by self discovery. And motivated buyers, after all, are exactly who we want visiting our websites.
Quizzes offer test-takers a way to evaluate themselves while avoiding self-serving bias. It’s this thrill of avoiding their own bias that motivates quiz takers to find out something they might not already know about themselves.
Evidence of online quizzes are everywhere, creeping into our news feeds and displaying where we least expect them. From answering questions about whether you are in love to finding out whether to quit a job – website quizzes purport to solve the big problems. At other times, the novelty factor of knowing What State Am I can provide anecdotal evidence to us that our national identity is (or is not) what we think.
Website managers know it’s better to build websites that go beyond basic web pages. Here we summarize the two methods to assist in building a website quiz and the four psychological formulas for targeting the emotions of test-takers:
Two Methods for Creating a Website Quiz
- Algorithmic Website Quiz – Includes variables fed into the quiz from external data, including indices such as financial markets or other factors which change on a regular basis. These quizzes may report one thing one day, and entirely something different the next. Unfortunately, this type quiz cannot be developed using a “turn-key” website quiz creator and usually needs special development and API integration.
- Static Website Quiz – Most of these static website quizzes are created in just a few minutes, but can become viral in almost the same amount of time it takes to create them. Website managers can create them easily using simple forms on the following websites:
- onlinequizcreator.com
- freeonlinesurveys.com/free-online-quiz
- quizbean.com
- makeaquiz.net
- zoho.com/survey
- quizdini.com
- imagequiz.co.uk
- socrative.com
- infuselearning.com
- articulate.com/products/quizmaker.php
Four Psychological Reasons People Take a Website Quiz
- Confidence Building Quiz – Past achievements in activities help to nurture the ego. People like website tests to reflect knowledge on specific subjects – or even better, subjects that are whimsical while being subjective. A Wine Challenge quiz might allow the aspiring sommelier to build confidence for taking that next step toward a test-taker’s life-long dream to quit his or her job and become a wine expert. A Confidence Building Quiz allows the website quiz creator to capture those who might find your website a voice of authority or – at least – a destination where smart people demonstrate how much they know.
- Vicarious Experience Quiz – These website quiz takers need to feel more experiences in lives. Many want to escape back to those experiences when they were younger, or what they aspire to be when they get older. Consider the What Country in the World Best Fits Your Personality quiz, and you’ll be able to dream about your next vacation while also demonstrating to friends that, in fact, you should be living in Tuscany, Italy instead of Union, New Jersey.
- Emotional Arousal Quiz – Control over emotions can be the most difficult task in life. In fact, most people like to explore their emotions by testing themselves with new challenges and adventures. The What Type of Car Would You Be quiz asks questions about your personality while baiting you with the idea that you can be something bigger than you really are.
- Life Goals Quiz – We all grew up learning to set goals and set a path toward in attaining them. Goals are what we use to dream and achieve in relationships and business, and goals are what motivate us day in and day out. Not surprisingly, we all fail to achieve all our goals, and here’s where the Life Goals quiz comes into play. For instance, the What Job Should You Have quiz can provide users with a quick and simple affirmation that a life goal is on tract or far away. Relationship and love quizzes do the same with relationships.
Whichever website quiz creator used, website managers are trying to seduce new users into visiting their websites by appealing to emotions. People thrive on a challenge and are interested to know quick results based on these packaged quizzes.
By focusing on which method a website manager wants to use, and how elaborate the quiz needs to be, that manager can inspire a flood of new traffic from test-takers who will likely stick around to see what the website is all about.
A website quiz creator can help bring this new traffic. While it’s just another tool website managers can use when building a website, it can be an effective one.