A website manager role is marketer, strategist, implementer and all-around solution solver with the technical and communication skills needed to give a business its best chance at being found on the Internet. Yes, a basic understanding of HTML is required for most website manager roles, but the strategy around managing a company’s overall Internet presence goes far beyond technical skills and relies on the few simple things.
A website manager guards the whole Internet presence of a company
Although the simple description of a website manager is one who manages just a few roles, the complexity of skills that go into these management responsibilities can be exhaustive. There is marketing, strategy and implementation cornerstones for every website manager. Here’s a brief description for each:
1. Website Manager role: Marketer
Marketing is the process of communicating the value of a business’s services for the purpose of selling products. We believe in the Kotler, Philip & Keller method for defining marketing in a website manager role. Specifically, relationship marketing, internal marketing, integrated marketing, and socially responsive marketing are the keys to being a good marketer. The set of engagements necessary for successful marketing management includes capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth and developing marketing strategies and plans.
The field of marketing strategy considers the total marketing environment and its impacts on a company or product or service. A given firm may offer numerous products or services to a marketplace, spanning numerous and sometimes wholly unrelated industries. Accordingly, a the website manager is required to implement a marketing plan in order to effectively advertise such products.
2. Website Manager role: strategist
Strategy means developing a course of action that outlines every step that will occur for a given project. The website manager is the strategist for a project and is responsible for creating specifications detailing what the business can expect from the Internet presence today, tomorrow and every day in the future. Planning is the beginning and the ending to every successful business project, so take seriously the ongoing evaluation of how strategies have been successful and how they need to be tweaked along the way. Communicating the strategy to other members of the business – as well as your customers – is central to executing on strategy with success.
3. Website Manager role: implementer
A website manager role focuses on the business implementation and management of brands and customer communication. Via the website, social media platforms, general news and company product information and data the website manager has his or her hand in all aspects of the company business. The website manager implements these platforms and information on their behalf.
The website manager will start by building a formalized means of organizing and storing an organization’s documents and other content that relate to their processes. The implementation phase begins when the strategies, methods, and tools are put in place for the sales funnel, most important. When viewed by employees and future or existing clients, compliance is at the core of implementing to ensure every aspect is in line with company policy, branding and sales’ purposes.
Why the Website Manager Role is central to marketing
The Internet presence of a company is the central repository of a company’s brand and identity in the new digital age. Whether managing customer communications on the website, social media, intranet or secure document repository, a website manager helps to promote specific information and procedures for employees, clients, or a broad group of potential clients, to act upon for the purpose of conducting business.