When
Jim Koch started Samuel Adams Brewing Company in the 1980s, everyone said he was crazy. Today, he is a billionaire who speaks about the importance of communicating with customers in ways that other businesses are failing.
"It was a long, slow process for the education of a consumer," Koch says. "Beer was sold on the advertising and the marketing of a brand, not the ingredients, brewing process, and the passion of a brewer."
Marketing has changed significantly with widespread adoption of email and social media, not to mention the way customers expect to be educated on a business. The story, ideals and values of your business should be told by emailing your customers, mailing your customers, posting...
The thermostat is set to sixty and there's a turkey in the oven – all the guests are sweating. When your HVAC maintenance business has a sophisticated scheduling management software system, these jobs are accomplished easily and efficiently.
It was the French philosopher 
There are lots of small business software solutions out there to choose from – many fish in the technological sea, one might say. The question for how to choose small business software starts with identifying 
Descartes wondered how he could go beyond doubt, and know things truly. He came up with the cogito ergo sum – I think therefore I am. 300 years later, Descartes is still taken very seriously by philosophers of different stripes. A computer can’t say “I think therefore...