These free web design optimization tools are available for use and should be used in conjunction with a good Web Design and Marketing Strategy. Website Management Subscription Services
sometime offer these as a subscription model because the nature of Search Engine Optimization and the implementation of the technology changes periodically.
The ability to have success in searches depends on a great deal of research and time spent creating the content on pages and posts. More than anything else, research and implementation are the two components to finding success when using these free web design optimization tools. It's worth remembering that many of these resources require a fair bit of experience and technical knowledge, so consider hiring a website manager