The formula for building a successful digital presence has changed. No matter how much money is spent on a website, having a website is not enough. A failed marketer is one who builds a website to separate the company from the crowd rather than to unite it with the common market. By allocating too much time and too many resources on branding and usability, many website managers continue to fail in delivering new customers and in servicing existing ones because they've built little more than a static digital magazine peddling a service the website does little to support. When nobody bothers to visit, website managers can have a hard time explaining why.
  • Your website is good for only three things Unless there's some business functionality built into your website, users are...