A blog for Website Managers ...
Website manager marketing starts with making a plan. The website is both technical and creative and should include ongoing strategies for bringing visitors to the website and actioning the functionality there. Website manager marketing solutions are a combination of a forward-facing technical applications married to traditional marketing and public relations practices. The point is to drive more and better traffic to a website.
Website Manager Marketing Checklist:
1. Deploy the Website
Deploy the website using WordPress or other Content Management System to allow for frequent updates by multiple contributors. Use a hosting service that allows for automatic website backups. Appoint an implementer and developer (PHP developer if using WordPress) to execute on the next steps.
Use GetFlyWheel.com or another premium service that allows for rollbacks and easy deployment and management. The hosting service will allow the client to maintain the website address and maintain exclusive control over the pages.
2. Functionality for Website manager marketing
(i.e., Buy Product, Contact Business, Schedule Service, etc.)
Perhaps the most important aspect of the website manager marketing plan, the functionality gives an action item for visitors to the website. For example, a doctor’s website would offer online booking, an eCommerce website generates sales and other businesses may simply be looking for someone to call a phone number or fill out a form so that a sales person can follow up with the user directly. Useful functionality on a website is the key to a successful website manager marketing plan. If using WordPress, this means implementing existing or new plugins.
For SEO you’ll want the WordPress SEO Module, for links to social media accounts, the website manager should use a Social Media Optimization Module (Share buttons for your pages including universal sharing button, Facebook, Twitter, Google+, Pinterest, WhatsApp and many more.), for Newsletters sends use something like MailPoet or other turn-key application for building emails, for contact forms use Contact Form 7, for eBlast – 10,000 emails – additional $75.00/thousand), for optimizing with Google utilize the Google Analyticator, and for security try out Securi. In addition to these standard plugins for WordPress, the Website manager should respond to the needed functionality on the website.
3. Content Creation
600-800 Unique words per week in original blog and page posts. Content is king for website manager marketing tactics. The key to any successful website is good content and functionality. Storyboarding, location scouting and creating a schedule for blogging is important. Article Creation should include 600-800 unique words in each blog post with 5 images/month minimum. Additionally, Social Media posting with 5 unique post/week minimum on Facebook, LinkedIn, Twitter, Google+, etc. is important.
4. Thought Leadership Blogging and Videos
Place videos on your website should occur four times per year or weekly, if possible. Website manager marketing should focus on why the website is a thought leader with the relevant content contained within the video.
Reputation building will be accomplished by producing content that includes blogging and video. THOUGHT LEADERSHIP is the expertise on a particular subject. Creating informative content that demonstrates thought leadership or demonstrates a unique or compelling argument is what all good viral posts and videos have in common. Blotter follows and recommends the Ann Handley model for publishing dynamic content, but Blotter has simplified it to focus on the good of the good writing style.
5. SEO Optimization
Communicating with Google and other search engines allows users to find the website. Website managers should utilize keywords on each page and follow standard optimization practices throughout the website. Here are free optimization tools to use: CLICK HERE
Utilize the latest Search Engine Optimization strategy to maximize the success for website manager marketing results. Utilizing WordPress SEO (Yoast) plugin or other software to allow for on-the-fly optimizing of new posts and pages on the website. Create Google Analytics account and run diagnostics to ensure best practices.
6. Client engagement through Social Media & eNewsletters
Automatically emailing collected email addresses will promote the website’s content and video. The Newsletter eBlast allows for the creation and sending of emails by capturing email addresses and posting periodic updates email newsletters, the education of existing and new customers will be assured while motivating them to use the website’s functionality.
Consistent customer communications means utilizing a service such as Hootsuite to schedule communications to Facebook pages or tweets to users, for example. Email newsletters are highly recommended as an ideal mode for direct customer engagement.
7. Public Relations & Marketing for Website manager marketing
Working to market client to major news outlets for dissemination of information will attract new business and help to build reputation through traditional and digital media outlets. Boost reputation of business by working with major news organizations, industry publications and websites, and soliciting the re-distribution of content, video and news via third-party media.
Implementation of digital and traditional website manager marketing may include contacting other website for back-linking opportunities, guest blogging or sending press releases to magazines and newspapers. Social Media posting and coordinated posting is important to any Website manager marketing plan.
There’s nothing easy about making a negative space logo like FedEx, but here are a few basic steps to launch the project. Working it out can take days if not weeks, but the concepts to create a good negative space logo only requires these 5 easy steps.
Negative space is that area around a graphic which helps to define the boundaries of the positive space while communicating a message or idea.
1. Start with the white space – White spaces are often ignored around logos, but if we take a closer look at the FedEx logo we will see how white space is captured in between the “E” and the “X” to create an arrow pointing rightward. Focus on the white space and decide where you have to build in the negative space icon (see below).
2. Download a font or icon to create the negative space – By building a simple font or icon into the “featured image”, you can create the negative space while having a symbol that is already representative of the message you want to communication. (DOWNLOAD SAMPLE ICON HERE)
3. Use basic design discipline to create the “featured image” where the negative space logo will play off – The results of making negative space logos can be brilliant, but they also risk being too clever for their own good. For this reason, you should start with a simple and effective “feature image”. For example, if you are a beer store, use a mug of beer and play off the handle’s negative space.
4. View other examples – Where negative space in logos have been successful, including the famous FedEx example, you will find tips and trips for applying your own hand at creating a negative space logo. Design factors that lead to the success of a negative space logo remains basic understanding of graphics and design: symmetry, simplicity, color selection and communication apply to a negative space logo as do any logo. Google “Good Logo Design” or CLICK HERE for some ideas on what makes good design in logos.Examples of negative space logos:
5. Apply the icon into the designated negative space – The last step in creating a negative space logo is to drop the icon into the main logo image you are trying to set off. For the sake of this tutorial, see below concept with utilizing a font instead of an icon to create the negative space, with the same outcome.
How to make a logo like FedEx requires knowledge making negative space logos. There are only a few examples of well-designed negative space logos.
Negative Space Oddity – A bloggers favorite negative space logos at LogoDesignLove.com
How to Use Negative Space – Some more tips and trips at 1stWebDesigner.com
HP’s Logo Story – The bumpy road one negative space logo took at TheVerge.com