A blog for Website Managers ...
Website manager marketing starts with making a plan. The website is both technical and creative and should include ongoing strategies for bringing visitors to the website and actioning the functionality there. Website manager marketing solutions are a combination of a forward-facing technical applications married to traditional marketing and public relations practices. The point is to drive more and better traffic to a website.
Website Manager Marketing Checklist:
1. Deploy the Website
Deploy the website using WordPress or other Content Management System to allow for frequent updates by multiple contributors. Use a hosting service that allows for automatic website backups. Appoint an implementer and developer (PHP developer if using WordPress) to execute on the next steps.
Use GetFlyWheel.com or another premium service that allows for rollbacks and easy deployment and management. The hosting service will allow the client to maintain the website address and maintain exclusive control over the pages.
2. Functionality for Website manager marketing
(i.e., Buy Product, Contact Business, Schedule Service, etc.)
Perhaps the most important aspect of the website manager marketing plan, the functionality gives an action item for visitors to the website. For example, a doctor’s website would offer online booking, an eCommerce website generates sales and other businesses may simply be looking for someone to call a phone number or fill out a form so that a sales person can follow up with the user directly. Useful functionality on a website is the key to a successful website manager marketing plan. If using WordPress, this means implementing existing or new plugins.
For SEO you’ll want the WordPress SEO Module, for links to social media accounts, the website manager should use a Social Media Optimization Module (Share buttons for your pages including universal sharing button, Facebook, Twitter, Google+, Pinterest, WhatsApp and many more.), for Newsletters sends use something like MailPoet or other turn-key application for building emails, for contact forms use Contact Form 7, for eBlast – 10,000 emails – additional $75.00/thousand), for optimizing with Google utilize the Google Analyticator, and for security try out Securi. In addition to these standard plugins for WordPress, the Website manager should respond to the needed functionality on the website.
3. Content Creation
600-800 Unique words per week in original blog and page posts. Content is king for website manager marketing tactics. The key to any successful website is good content and functionality. Storyboarding, location scouting and creating a schedule for blogging is important. Article Creation should include 600-800 unique words in each blog post with 5 images/month minimum. Additionally, Social Media posting with 5 unique post/week minimum on Facebook, LinkedIn, Twitter, Google+, etc. is important.
4. Thought Leadership Blogging and Videos
Place videos on your website should occur four times per year or weekly, if possible. Website manager marketing should focus on why the website is a thought leader with the relevant content contained within the video.
Reputation building will be accomplished by producing content that includes blogging and video. THOUGHT LEADERSHIP is the expertise on a particular subject. Creating informative content that demonstrates thought leadership or demonstrates a unique or compelling argument is what all good viral posts and videos have in common. Blotter follows and recommends the Ann Handley model for publishing dynamic content, but Blotter has simplified it to focus on the good of the good writing style.
5. SEO Optimization
Communicating with Google and other search engines allows users to find the website. Website managers should utilize keywords on each page and follow standard optimization practices throughout the website. Here are free optimization tools to use: CLICK HERE
Utilize the latest Search Engine Optimization strategy to maximize the success for website manager marketing results. Utilizing WordPress SEO (Yoast) plugin or other software to allow for on-the-fly optimizing of new posts and pages on the website. Create Google Analytics account and run diagnostics to ensure best practices.
6. Client engagement through Social Media & eNewsletters
Automatically emailing collected email addresses will promote the website’s content and video. The Newsletter eBlast allows for the creation and sending of emails by capturing email addresses and posting periodic updates email newsletters, the education of existing and new customers will be assured while motivating them to use the website’s functionality.
Consistent customer communications means utilizing a service such as Hootsuite to schedule communications to Facebook pages or tweets to users, for example. Email newsletters are highly recommended as an ideal mode for direct customer engagement.
7. Public Relations & Marketing for Website manager marketing
Working to market client to major news outlets for dissemination of information will attract new business and help to build reputation through traditional and digital media outlets. Boost reputation of business by working with major news organizations, industry publications and websites, and soliciting the re-distribution of content, video and news via third-party media.
Implementation of digital and traditional website manager marketing may include contacting other website for back-linking opportunities, guest blogging or sending press releases to magazines and newspapers. Social Media posting and coordinated posting is important to any Website manager marketing plan.
A strange trend involving Trump and unsafe sex practices has emerged since the president’s election in November. The trend may be similar to the “Baby Boom” in the 1940s when the United States saw a massive increase in the number of births and the number of cases involving venereal diseases due to the increased stress levels of U.S. citizens.
“In the last two months we’ve definitely seen an increase in cases involving Anal Warts at Colorectal Associates,” commented Dr. Jefferey Aronoff who is a leader in providing anal warts and anal fissure treatments in New York City. Sexually transmitted Diseases, specifically the Human Papillomavirus (HPV), are on the uptick, according to the New York City doctor who specializes in treating venereal symptoms.
The online magazine Politico speculated that sexual promiscuity has received a pass by this country’s highest office, which could also contribute to lackadaisical attitudes about using protection:
“The new revelation of Trump’s crude boasts in 2005 about being able to kiss and grope women and ‘move on’ a married woman ‘like a bitch’ gave new fuel to the charge that his candidacy might be normalizing aggressive, disparaging talk and behavior.” – Gail Sheely, Politico
According to a recent article in GQ, the election is ill-perceived by many liberals who believe Trump’s lesser qualities – including the persecution of minority classes in the United States and international Islamophobia – is a “crushing blow to America’s collective psyche.”
“Before Nov. 8, more than half of Americans had already reported that the 2016 cycle was a significant source of stress. In the month since, therapists I spoke to in New York, Chicago, and Washington have been inundated with Trump-related concerns. People already in therapy have struggled to grapple with the new reality. But those who had long felt freed of anxiety were relapsing, too, caught off guard by what nobody saw coming, and others who had never seen a therapist before called to secure an appointment.” – Rebecca Nelson, GQ
Dr. Irvin D. Yalom’s famous book called Existential Psychotherapy is crucial in understanding why young adults may be throwing care to the wind since the election of Donald Trump. While the link between Trump and unsafe sex practices might seem a stretch, there are reasons to see that the relationship between the two are related.
Dr. Yalom says that sex is death defeating for young adults because “death is connected with banality and ordinariness” and sex offers an outlet where life can effect the feeling of change when life seems to be collapsing all around us. Perhaps most importantly, Yalom talks about how there’s often an increase in the sexual activity for those who are facing a life-threatening situation such as sickness or anxiety. (Yalom, I.D. (1980) Existential Psychotherapy. New York: Basic Books.)
If stress is the culprit for the rise in the number of STD cases in New York City, there’s plenty of research to see how the Trump presidency has contributed depression and careless lifestyles:
“Last month, to put some research heft behind his concerns, Doherty commissioned a national poll of 1,000 voting-age Americans and found that 43 percent of the respondents—not limited to people in therapy—reported experiencing emotional distress related to Trump and his campaign. Twenty-eight percent reported experiencing emotional distress related to Hillary Clinton’s campaign. Ninety percent of those feeling emotional distress say it’s worse compared with any previous election. But Trump has drawn the bulk of Doherty’s attention, both because of the GOP nominee’s overt aggression and because his name comes up more often in therapy sessions, Doherty says.” – Gail Sheely, Politico
If it is true there is a link between Trump and unsafe sex practices, it’s worth noting there are vaccines and safe sex practices that can stop these health problems from happening. How is HPV spread? According to the CDC, anyone is susceptible to getting HPV who is having vaginal, anal, or oral sex with someone who has the virus.
According to the CDC, 50% of teens and young adults don’t get tested for STDs who are engaged in sexual activity. Most professionals in the medical field specializing in sexual health believe those with active sex lives with multiple partners should get tested, especially after ending relationships. It’s also important to ask sexual partners about their history and whether they’ve been tested.
The largest increase in cases of STDs involve Genital Warts, says Dr. Jefferey Aronoff. “We’re seeing more and more cases come through the door involving the HPV. It’s almost always a result of unprotected or careless sex,” he said.
The good news is that most common STDs can be treated easily if caught early enough. Other viruses are more dangerous, including HIV and specific varieties of hepatitis.