What does a website manager do?

What does a website manager do?

Website managers don’t manage websites anymore – they manage a company’s Internet brand. So, what do website managers do these days? They do it all.

Not long ago a webmaster could be depended on for creating a wire frame and executing a slick HTML or Flash design to capture customers. These antiquated website managers updated content and changed out pictures to keep the website fresh, but did little else outside that company’s URL.

With more than 644 million active websites on the Internet, the last thing a business manager needs is another website. What they need is for their business to get found and reinforced across all channels.

Callout for What does a website manager do?Because most companies already have websites, but are in need of someone to manage their overall Internet brand presence, the question What does a website manager do? should be prioritized by aligning the component jobs supporting their Internet brand:

  • Website URL Manager – Let’s get this out of the way first – yes, you need a website with a good domain name and user-friendly design that provides the functionality users expect. Most importantly, a website manager puts content first and develops a strategy for keeping the website fresh and relevant. Server scalability, accessibility and interface useability are obvious requirements for a website manager.
  • User Statistics Analyst – The better an analytic, then the better insight a business manager will have for understanding where their users are coming and going. A website manager first evaluates which pages on the company’s website are being used or ignored, using Google Analytics to quantify every user’s experience. But the company’s website is only the beginning. For instance a good website manager can determine which social media outlets are working for the brand and how many times people talk about that brand on those outlets. Facebook’s market value has topped AT&T not because everyone likes to see pictures of their friends instead of calling them, it’s because Facebook has done an excellent job quantifying their advertisers’ ability to access information pertaining to how often users are sharing, reading and liking the information they’re serving up on the network.
  • Social Media Manager– Few people care what a website has to say about its own business (stop bragging!), but the public does like to know what friends and respective communities on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Reddit are saying about the business. While a website might provide the functionality and utility your customers ultimately desire, what others are saying and thinking about the brand resides with social media outlets. It’s up to the website manager to aggregate these social media outlets into a coherent and unified messaging strategy that continuously streams and manages that information about the company’s brand.
  • Search Engine Optimizer – Website managers have learned that getting people to their brand means lobbying Google and the rest of the search engines (SEO). Businesses should not be surprised to know Google prioritizes search results where the content and brand changes most frequently, typically on social media sites like LinkedIn or Facebook but also on review pages associated with sites like Yelp. It’s because this is where users talk about companies the most. Review pages, in particular, rank higher than a company’s URL because that information can be much more useful than what the company is saying about itself. Google knows.
  • Email Newsletter Editor – Collecting emails and sending out periodic newsletters to users who opt in has increased in popularity as users feel overwhelmed by the inability to find relevant news. By repurposing old content and fostering reliable relationships with customers, a website manager can keep a company’s brand in the front of their customers’ minds, delivered as regular as clockwork. Users like to know they’re being updated regularly, and they also like to know they can opt out of these updates any time.
  • Mobile Phone Marketer – Website managers are versed in Interactive Advertising Bureau (IAB) best practices that foster mobile phone results for a company’s brand. Mobile advertising continues to grow faster than any other form of media, with [link removed] 57% of the U.S. population owning a smartphone.
  • Online Advertiser – Although less of a big deal than they used to be, banners and paid blogs can grow a company’s brand dramatically. Website managers should manage online advertising programs conservatively, always cognizant of hard data supporting any money put toward them.

The website manager focuses on delivering traffic to the company brand via any means possible, not driving users to a single URL. Without a doubt, the biggest mistake companies can make is to oversimplify how clients will find their businesses. Because having a website is not enough, it takes a website manager who can deliver across multiple Internet outlets. These outlets are being invented every day, so being up-to-date on new ways to reach customers really means being into everything on the Internet.

That’s not to say new businesses starting don’t need the nuts and bolts involved with planning navigation and design for a single URL. But we should be honest with ourselves in when asking the question, What does a website manager do?  Savvy business managers know the many components that a web manager must manage, and he or she also knows that list is growing.

Related Posts


  1. Ron Davies

    OK, great article. But the question I have remains unanswered: Who manages the website? The themes? The layout? The CSS? Everything OTHER than the content? The top of the article says the site manager doesn’t do this anymore. I would beg to differ.

  2. Hi interesting article and one close to my heart.

    What about site reliability and performance? I would add that the website manager is also responsible for monitoring the site to ensure the customer experience is the best it can be. We use a word called assurance because a modern site has many dependencies in order to work. The obvious one being the domain but you could add in the SSL certificate amongst others.


  3. good website, thank you.

  4. The facts have been discussed are really important, keep up the good work

  5. Good read, I like the info you supply for your articles, Thanks for sharing smart thoughts.

  6. Thank you so much for sharing a great article. Keep up the great work!

  7. Nice Blog. Affordable and best web development company in India. Contact us to take services of web design, ecommerce website development Company in india to boost your business.

  8. The facts have been discussed is really important. Keep doing that.

  9. As we wrap up another year of web design it’s important to slow down and take a look at what trends will stick around. keep it up

  10. As we wrap up another year of web design it’s important to slow down and take a look at what trends will stick around. Keep it up.

  11. Thanks For Sharing The Information About The Web Designing and Development

  12. I found this highly interesting, with excellent usage of better words and somefantastic points. You have made a good impression on me with your interesting content and unique point of view on this subject.

  13. Hello, I just found that article very informative. I am skimming through your blogs on your site but this blog is more interesting & love to share with my friends

  14. Your article is to much informative for me you expain clearly all field categories its amzing work keep sharing these kind of work dear….

  15. I have read your blog its really good.

  16. Website Managers are IT specialists who help organizations by managing their website. They oversee the functionality of the website, evaluate and manage website performance, facilitate hosting and server management, and develop, maintain and update website content.

  17. Thanks for sharing this information. I have read this blog.Its very interesting and impressive.I appreciate it.Thanks once again. | Web Desigining Company in Hyderabad

  18. Great work!

  19. I appreciate your efforts and great words. I was not able to make a single sale with my very first site.

  20. Very Informative Article.Worth visiting as well as worth Recommending to the people.Thanks to you for sharing this helpful information with us.keep posting

  21. The role of a website manager has changed a lot in recent times. A website manager has become more of a brand manager that handles the online presence and online brand image for the business. I really like the way you have explained the importance of a web designer in this article. I really appreciate the efforts made by you to make this article and share it with us. Thank you.

  22. Here is the complete details of kbc lottery winner and if you want to know about your lottery so contact at kbc headoffice whats app number.

  23. Thanks a lot for this useful post. Very helpful and informative post.

  24. wow superb post! Awesome ideas which you have shared. Thanks for sharing.

  25. Very Useful content. Thanks for sharing.

  26. Thanks for sharing this post because this very useful and informative thanks again !!

  27. Very Useful content. Thanks for sharing.

  28. Thanks for sharing wonderful information.

  29. Thanks a lot for this useful post. Very helpful and informative post.

  30. thanks for information, its really interesting.

  31. Very Useful content. Thanks for sharing.

  32. What does a website manager do? eats donuts and plays with his bollocks

  33. Nice blog you write, Thank you for share a great knowledge content.

  34. this is one of the best blog I have ever read

  35. thank you for shating

  36. I found this highly interesting and informative stuff about the website design. Thanks for sharing such a nice content.

  37. Web managers are responsible of managing an agency’s website. They are responsible for managing website upgrades, testing the website’s functionality, putting together a plan to boost online traffic and subscriber numbers, diagnosing website problems, and responding to security breaches.

  38. Thank you very much for this useful article Its really awesome post!!

  39. Nice post!

  40. I really enjoyed this post on keyword mapping.

  41. Thank you for an excellent blog. Where else one can find such an informative content? I really
    appreciate your efforts and great knowledge.

  42. In this highly competitive market, finding the best digital marketing company can be challenging. However, one company that stands out from the rest is Colourmoon Technologies.

    Colour Moon Technologies is a leading digital marketing company based in Hyderabad, India. The company offers a wide range of services to help businesses achieve their marketing goals. Some of the services offered by Colour Moon Technologies include influence marketing, B2B marketing, video marketing, SEO, PPC, and SMM.

  43. Love this blog post!

  44. Thanks for this informmation.

    Digital Marketing Company in Noida

  45. Blue Nile Livery is a transportation company that provides premium limo and car services in the Greater Boston area. With a fleet of high-end vehicles and experienced drivers, Blue Nile Livery offers a luxurious and comfortable ride for any occasion.

  46. Managers do for their best but the competition does matters.

  47. Thank you for an exceptional blog. I’m truly impressed by the informative content you provide. Do you have any recommendations on where else I can find such valuable insights? I genuinely appreciate your efforts and extensive knowledge in the field.

  48. Excellent post, Very informative. Thanks for sharing it

  49. Delta Power India offers mission-critical UPS and data center infrastructure solutions for uninterrupted business operations and reduced cost of ownership. Power your infrastructure today!

  50. Outsourcing accounting to a qualified accounting firm can help you improve your financial accuracy and compliance.

  51. Awesome article thanks for this informative post.

  52. Thanks a bunch for sharing this with all of us you actually know what you are talking about! Bookmarked. Please also visit my site.

  53. We are the leading name in offering SMO services in Noida. We offer you the best packages for social media marketing services in Noida.

  54. Great share! Thanks for the information. Keep posting!

  55. Great article! I’m grateful for the thorough research and clear explanations

Leave a Comment

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.